Audi reports that their car prices will continue to rise, but this will be in accompanied by greater efficiencies that required greater development costs.   I guess most manufacturers dont have much choice anymore, with our overreaching government always in their pockets, dictating how they run their business.   As they are forced to develop great efficiencies, this must pass back to the consumer with increased prices.   Audi has done much work in tuning their cars to get greater fuel mileage, working to tune the engine through use of Audi Mass Air Flow Sensor and Audi Fuel Injectors.